About Us

Who we are & How it all began

We pride ourselves in being the largest manufacturer of lamp shades in South Africa. Our core business is the manufacture of decor lighting namely: lampshades, bedside lights, table lamps, floor lamps & pendants. We have however diversified our product mix and now also manufacture scatter cushions, wire side & coffee tables and woven products.

We utilize a multitude of materials and our products are available in various colours and finishes. You can be assured of value for money without compromising on quality or service.

We are proud to state that all of the above mentioned are locally manufactured sustaining the local economy.

Speak to one of our professional sales representatives for advice on custom designs or choose from one of our own in-house brand called “Fundi Light & Living” on display in our factory showroom.

Most of our staff started with Wire World in 1986, therefore ensuring the continuity of quality of the production line through the years.

We have 2 divisions in the factory, each specializing in the manufacture of a specific product category

South African Lamshades (SAL)

Comprises of large team of multi-skilled workers that can tuck lamp shades, sew scatter cushions and even weave beautiful décor related items such as ottomans, laundry baskets to name a few.

World of wire (WOW)

Fully equipped with welding machines, grinders and wire benders, World of Wire can produce any wire related product. The Base Wiring Department within WOW wires up any lampstand or pendant light according to NRCS standards.

History

Wire World began in 1986 with one man’s dream to start a lampshade manufacturing company supplying the wire frames to the trade industry and so derived the name “Wire World”.

Wire World outgrew their first factory space in Salt River as their product range expanded and it was decided to build premises 1400m2 in size situated in Brackenfell Industria tailored to suit their manufacturing needs.

A brother sister combo purchased Wire World in July 2011 from its previous long standing owner. Manufacturing processes were improved upon and the range expanded to such a level that larger premises was soon required.

Wire World now operates out of a 2800m2 factory space in Stikland Bellville since June 2014.

Brackenfell Construction Site

Old Brackenfell Factory

Stikland Factory Present Day

MEET THE TEAM

Our Valued staff members

CATHY NEWTON

MANAGING DIRECTOR

Cathy has obtained substantial experience in the furniture & interior design industry working for reputable homeware retailers over the past 18 years. Having travelled extensively overseas, she now ensures that Wire World is kept on trend, oversees all marketing, manages the key accounts and daily operations at the factory.

JON NEWTON

FINANCIAL DIRECTOR

Jon has been involved in company start-ups and establishing distribution channels in China since 2003. He has vast experience in sourcing, quality control and financial management. He guides the company’s financial strategy and, as a fluent Mandarin speaker, represents Wire World in China by sourcing quality components to improve our manufacturing processes.

Farieda Jacobs

Farieda Jacobs

Factory Manager

Helei Du Toit

Helei Du Toit

SALES REPRESENTATIVE

Lucas Chingonzo

Lucas Chingonzo

Dispatch Supervisor

Faheema Van Der Ross

Faheema Van Der Ross

SAL SUPERVISOR

Candice O’Kennedy

Candice O’Kennedy

FUNDI BRAND MANAGER

Tracy Jannasch

Tracy Jannasch

ACCOUNTANT

Patricia Taylor

Patricia Taylor

SALES REPRESENTATIVE

Williams Mgcineni

Williams Mgcineni

Driver

Kareema Daniels

Kareema Daniels

SAL SUPERVISOR

Elias Meje

Elias Meje

FACTORY SUPERVISOR

Antoinette Burger

Antoinette Burger

RECEPTIONIST

Tino Chivasa

Tino Chivasa

CREDITORS CLERK

Rashieda Floris

Rashieda Floris

POWDERCOATING SUPERVISOR

Farieda Jacobs

FACTORY MANAGER

Farieda started with Wire World in 2001 as a worker in the factory. Her wealth of knowledge and long standing service landed her the position of factory manager in 2017. She helps to ensure the continuous manufacture of quality product

Tracy Jannasch

ACCOUNTANT

Tracy started in Sep 2013 originally as a consultant assisting Wire World for a few hours per week. Her attention to detail and astute business acumen obtained her a permanent position in July 2014

Elias Meje

FACTORY SUPERVISOR

Elias was one of the earliest of our staff to join the Wire World team in 1989. He was recently promoted to factory supervisor of our welding factory (WOW) after working many years on the line as a wire bender & cutter

Helei Du Toit

SALES REPRESENTATIVE

Helei has approximately 5 years with Wire World. Her high energy and passion for our product makes her a great ambassador for our company while calling on our procurement and hospitality clients

Patricia Taylor

SALES REPRESENTATIVE

Patricia started as receptionist in July 2013. After recognizing her interest in sales and her good repore with our client base, she moved into sales in August 2014

Antoinette Burger

RECEPTIONIST

Antoinette joined us in August 2014 as receptionist and is the pleasant voice receiving your calls when you phone the factory. She also manages the factory shop which sells directly to the public

Lucas Chingonzo

DISPATCH SUPERVISOR

Originally hired as our driver in 2013, he was promoted to Dispatch supervisor early 2018 when our long standing previous manager retired of 28 years of service. He is responsible for ensuring all packaging, labelling requirements, deliveries and collections of our clients are adhered to.

Williams Mgcineni

DRIVER

Williams started with us in 2012 as a packer in our dispatch area. He acquired extensive knowledge of our client requirements and was promoted to our driver early 2018 when Lucas moved over to Dispatch Supervisor.

Tino Chivasa

CREDITORS CLERK

Tino originally started in 2015 as a casual in the base wiring department in the factory. Recognizing her strong administrative skills, she was moved over to the admin department as Cathy’s PA. In 2017, she was given extra responsibility and is now overseas all supplier PO’s and stock inventory.

Faheema Van Der Ross

SAL SUPERVISOR

Originally hired as QC in 2011, she now oversees all tucking of lampshades and the weaving department

Kareema Daniels

SAL SUPERVISOR

Kareema joined Wire World in 2001 and has gradually worked her way up to now overseeing all cutting and assembly of lampshades

Rashieda Floris

POWDERCOATING SUPERVISOR

In 2017, we installed our own powdercoating plant – a service which we previously outsourced. Early 2018, we upgraded allowing us to do all powdercoating inhouse. The volume in this department increased substantially and the need for an experienced expert in the field was identified. Rashieda joined the team in April 2018.

Candice O’Kennedy

FUNDI BRAND MANAGER

Candice joined the team early 2017 when we recognized the need to open up sales of our in-house brand “Fundi Light & Living” to the direct public. She was involved in the setup of our first retail outlet in High Street Shopping Centre in Durbanville and is responsible for marketing our online site www.fundilights.co.za and creating brand awareness

 

All staff members

Admin Team

Our Clients

Who do we cater for?

We only manufacture for the trade market and therefore do not sell to the public directly. Each range is developed and manufactured for them exclusively.

Examples of the approximately 500 customers that we currently service are:

HOTELS

  • Arabella Sheraton
  • Southern Sun / Tsogo Sun
  • Grand West
  • Premier Lodges
  • City lodges
  • Mandela Rhodes
  • Peninsula Hotel, Fountains Hotel
  • Fancourt Hotel George
  • Arniston hotel
  • The Cullianan
  • The Twelve Apostles Hotel & Spa

Restaurants & Bars

  • Spur Group
  • Colcaccios
  • Primi Piatti
  • Cafe Balducci
  • Belthazar

Corporate retailers

  • Woolworths
  • Coricraft
  • Weylandts
  • @Home
  • Boardmans

Homeware stores

  • Block & Chisel
  • Nap Living
  • Okha
  • Bedroom basics
  • Chelsea House
  • Biggie Best

Lighting Retailers

  • Eagle Lighting
  • Lighting Warehouse
  • Arora Lights
  • Plumstead Electrical
  • Light World
  • Hyper Lighting
  • Selective Lighting
  • Province Lighting

Architects & Interior Designers

  • Antoni Associates
  • Chelsea House Interiors
  • Detail Interior
  • Design
  • Elle Interiors
  • Konsep studio
  • Guzel Interiors
  • Monique Ferreira
  • Morgan Associates
  • WMI Interior Design & Decor

Procurement Companies

  • RCC Procurement
  • Tristan Export
  • Logans
  • Atvantage Procurement
  • Source IBA
  • Hospitality Procurements